Alexa Chung for Vero Moda
Vero Moda have announced their new face as fashion icon Alexa Chung.

Chung has previously modelled for Vivienne Westwood, DKNY, Urban Outfitters, Lacoste, Pepe Jeans and most recently for Madewell.

While there is no doubt that Alexa would be capable of looking en vouge in a bin bag, the decision to work with Vero Moda is a little surprising. The company sells basic, quite dated styles and boasts a bizarre selection of silhouettes.

Take a look for yourself at http://www.veromoda.com

Drapers have reported that Alexa's shoot has already taken place in New York and the shots will not be released until November this year.