Dr.Martens have released their fantastic new campaign this week, featuring British models Agyness Deyn and Ash Stymest. The ads tap into their current youth appeal, but also encourage older fans to recall their first memories of 'Docs'. The shots were taken by Gavin Watson, who is famed for his photographic work with what he calls 'Skins and Punks' in the 1980s.
Do you remember your first time? Share it on Twitter with the hash tag #FIRSTANDFOREVER.