Marks & Spencer have added to their ever growing selection of celebrity models, this time with Ryan Reynolds and Rosie Huntington Whiteley. The new campaign focuses specifically on the store's Autograph brand and seems to be another attempt to draw in younger shoppers. M&S executive director Steve Sharp says,“Rosie and Ryan are the perfect fit for Autograph – beautiful, exclusive and absolutely contemporary. On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that sizzle with excitement and an air of mystery.”
Given the younger generation's current view of M&S, it will be interesting to see how well the ads boost sales.