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9.26.2011

TK by The Kooples
French retailer The Kooples are set to launch a casual side to their chain. The new stores, named TK by The Kooples, will veer away from their original formal aesthetic . "It has a more preppy style," says artistic director Alexandre Elicha. "We wanted to add a more casual side [to the brand] but we thought combining the two would be difficult."

The stores will open in France and England next February but their precise locations have not been identified. However, Elicha was able to reveal that the brand will be expanding into kidswear and also that they will be opening a new store at Westfield Stratford shopping centre.
For more information, see this week's Drapers.