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10.04.2011

AMERICAN APPAREL LAUNCH FIRST PAIR OF MEN'S JEANS
It sounds a little absurd, but the market's king of basic essentials, American Apparel, have only just released their first pair of men's jeans. 'Regular Fit 100' will be sold at £74 per pair as a kick start to the retailer's bid to "re-establish California's rich history of denim manufacturing."
American Apparel are selling the trousers as "the perfect men's jeans" but will the younger end of the market agree?