FASHION LOOKS NORTH
With Cheryl Cole once fronting a one man Northern Fashion Army, the girls are now too representing Tyne and Wear on the fashion front. The North, donning an unglamorous stereotype that fails to attract many high street and designer names, has never been noted for its fashion. This misconception is not improved by MTV’s Geordie Shore- a reality show that features big haired, orange skinned socialites in next-to-nothing attire.
Thanks to Little Mix steering clear of such a look, they’ve managed to attract the attention of top fashion icons- Henry Holland used Twitter as a medium to encourage the public to vote for the band throughout the entire competition.