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9.30.2014

Chanel RTW SS15- Boys Should Get Pregnant Too (and other face-palms)

Less than a week after Annie Lennox highlighted the rise in brands and artists "taking the word [feminist] hostage and using it to promote themselves" comes the Chanel Spring/Summer '15 finale. There was the usual tweed, suits and Cara Delevigne, but this season Karl Lagerfeld went all Vivienne Westwood on us, closing with a demonstration for women's rights.

Models marched down the runway with megaphones and placards bearing titles like 'He For She', a nod to Emma Watson's recent UN speech. Other signs did not shout such clear messages. Words of female empowerment are not what any of us would have suspected from a man who says things like 'nobody likes a round woman' and that one must treat the house of Chanel 'like a whore' in order to 'get something out of her'. Lovely! [Almost like the man who wrote the lyric 'I'll give you something big enough to tear your ass in two' putting on a feminist art exhibition. Oh. Wait.]

What do we want? PREGNANT BOYS. When do we want them? NOW.

The show left something of a sour, expensive taste. Here's where Karl got it muddled up;

LADIES FIRST
A key focus of Emma Watson's speech was to dispel the myth that feminism is 'man-hating' and to fight for equality. Using a slogan that not only perpetuates the idea that women should come before men, but one that also references a chivalrous term? *puts palm to face*

FEMINISTE MAIS FEMININE
Or 'Feminist but Feminine' in English. Oh, Karl. It is not revolutionary to look feminine whilst simultaneously wanting equal rights for men and women. You can also be a feminist without being feminine. You can also be a feminist and be a man. Game-changer, right?

BOYS SHOULD GET PREGNANT TOO

It's creeping into the early hours of the morning. A small team of exhausted interns are still awake, with only a few placards left to fill. 'How can we make men and women equal?' 'Pay women the same as men? No, no that's too obvious.' 'Wait, what is it that women do? Have babies! GUYS I'VE GOT IT- boys should get pregnant too!'

WE CAN MATCH THE MACHO
Well, the women carrying those placards already do... modelling is one of the few industries where women earn more than men for the same work. From September 2012 to September 2013, the top ten female models earned around $83 million. In the same time period, the ten top-earning male models took in about $8 million. That is to assume that this was a comment on the pay gap at all. Perhaps it meant that ladies can get muscles if they want them? Yeah, prominent women's issues! Go Feminism!

TWEED NOT TWEET
Maybe sack off the tweed and take a peek at Twitter, Karl. You may well learn a lot more about what you're preaching. Hashtags like #YesAllWomen and #WhyIStayed are all worth a look. Nothing on pregnant men as of yet though. #Soz

Jokes aside, feminism is a movement for equal rights, and really shouldn't be used as a fad for profit. As Lennox concludes,"I think for many it's very convenient and it looks great and it looks radical, but I have some issues with it. I think it's a cheap shot."

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